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Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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Will Threads' fame be short-lived or will this be the next big conversational social platform? WGSN’s experts share their first thoughts and predictions, including how the app will impact consumer behaviour, what improvements we’re expecting from Meta and how brands should approach the new platform.
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As the world heads towards a future of more AI-generated content, uncover the opportunities and dangers of a post-truth society.
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Data from WGSN Fashion indicates this trend has peaked commercially
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Brands are supporting and promoting pollinators in a bid to safeguard Earth, protecting ecosystems and food security.
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Discover the emerging styles and aesthetics from Glastonbury, Seoul Jazz Festival and more that brands should note for 2023 and beyond.
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Is talking about death still taboo today? WGSN opens a conversation to explore the shifting mindsets about death and dying. 
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