Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.
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Slow progress at COP28 to mandate the phase-out of fossil fuels will compel consumers to demand action from brands. Recognise consumer frustration and go above and beyond legislation to seek alternative fuels and reduce emissions.
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Will the robots take over? How will brands tackle sustainability and what will become our favourite tipple in 2024? Read on to find out...
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Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts, but in this special end-of-the-year episode we put Carla in the hot seat. As the year draws to a close, she reflects on her personal career highlights, the recent sale of the company to Apax Partners, her measure of success and…
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As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging trends. Hosted by our Editorial Director at WGSN Bethan Ryder, with Director of Food & Drink Jen Creevy and Strategist Millie Diamond adding insight and…
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WGSN CEO Carla Buzasi’s conversation with Sally Joyce, trend design lead of womenswear at British multinational retailer Marks & Spencer, explores trend forecasting within Marks & Spencer and how it’s used WGSN to stay relevant among new cohorts and the fast pace of trend cycles.
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