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Active brands creating cool consumer experiences

How active brands are using experiences to engage consumers

WGSN’s Active team recently headed to Los Angeles to see how active brands are curating one of a kind experiences to engage their consumers.

3 new fashion books to add to your reading list this autumn

Clear your book shelf. A whole host of new fashion books are coming this autumn that explore the design process and the consumer love of special garments.

Digital assistants, the evolution of voice recognition and what it means for brands

Are consumers ready to speak exclusively to machines? And how are companies preparing for this societal shift? WGSN explores.

Levis trucker jacket

Levi’s 50th anniversary of the iconic original denim jacket

This year marks the 50th anniversary of the Levis trucker, and a whole host of celebrities have come together to talk about what the jacket means to them

Topshop and Topman in Stranger Things deal as they tap into Netflix youth appeal

A Topshop Stranger Things creative collaboration is coming, complete with an Instagram worthy in-store experience. WGSN’s Nigel Taylor reports

Marni's luxury accessories and new stores

Is luxury winning the accessories consumer with stand-alone stores?

Luxury accessories are benefiting from a renewed focus thanks to brands launching a whole host of stand alone stores targeted at the accessories consumer.

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Gigi Hadid links with Maybelline for her own cosmetics line

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