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Meet the Mindset Team: Laura JollyYan

Our WGSN Mindset team are specialists in product and retails trends, offering a bespoke consultancy service from the world’s most trusted trend forecasters. Meet …

Loneliness is Driving New Ways to Connect with Customers

The same kind of digital connectivity that was causing feelings of isolation in a pre-pandemic world became the tool for togetherness in lockdown. Going …

Fashion & The Age of Aquarius

As this unforgettable year draws to a close, further shifts are on the cards for December. On December 21st, a new astrological age that …

Using open-source caring strategies to benefit brands and consumers 

The coronavirus pandemic has meant staying informed has never been more critical, and this has extended to all areas of our lives. This demand …

Five Brands to Watch: São Paulo Retail

São Paulo is a lively metropolis of many faces, cultures and fresh ideas. New movements are gaining enormous ground, driven by visionary locals, and …

Food & Drink Key Trends for 2021: Brain Food & Sleepy Time Eats

Our Food & Drink strategist team at WGSN shared eight key trends for 2021 from among our Key Trend 2021 forecasts for special attention. …