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The pandemic pet boom: giving brands paws for thought

Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent …

Naturally Brilliant Colour at Kew Gardens

Ever wanted to replicate the dazzling iridescent of a butterfly’s wing or a hummingbird’s coat? It has never been possible to recreate this wide …

Beauty brands prepare to step into the metaverse

Gen Z views gaming like any other form of entertainment alongside music/film/social media. They focus on building alternative realities they can share on social …

The captivating power of nostalgia

Nostalgia is fast rising as a prime marketing strategy as it offers a comforting influence throughout the pandemic that is only fuelled by social …

Join Silke Lambers on her virtual tour of Berlin

As summer approaches and the infection rate drops, the city is emerging from the Covid-19 crisis armed with positive energy and creative solutions. Upcoming …

TikTok’s influence on interior design

Social trends move at lightning speed, forcing brands to pay attention and adapt or miss out on a sales and community-building opportunity. TikTok is …

Orchid Flower by Coloro

Join our webinar refresher on the Key Colors for S/S 22

With the S/S 22 menswear catwalks wrapped up and womenswear S/S shows pending, now is the perfect time to reacquaint ourselves with the forecasted …

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