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SROI: Strategies for success in the digital age

In the age of Instagram, Twitter, and Internet virality, SROI has only grown in importance – and become increasingly hard to achieve. Here’s how to measure the success of SROI campaigns.

smart mirror

MasterCard smart mirror: A ‘virtual personal shopper’ set to take payments

MasterCard in the UK has unveiled a changing room that allows shoppers to pay for their items through a mirror. The company is promising 40% less time in the fitting room and speedier shopping “guaranteed”. WGSN Insider reports.

ATTN: Female sneaker lovers, this is the podcast for you

Reebok just launched a new podcast, ‘Flipping The Game,’ that deals with all-things female within the sneaker biz. It is a powerful voice for the ladies that not only drove the designs behind these shoes, but powered the blogs, and pioneered that confident sneaker styling we all now love.

Brands buzz about biophilic design at #NeoCon50

Over the last few years, hospitality has fully embraced biophilic design, and, based on the brand showings at this year’s NeoCon, contract spaces and offices are the next frontier in biophilia.

Child’s play: The rise of mini-creatives

Here at WGSN, we’re tracking the ever-growing rise of mini-creatives that are giving the adults a creative run for their money.

printed silk

Catwalk trend alert: Printed silk

WGSN Catwalk trend alert. Cool, comfortable and with beautiful fluidity, silk makes for elegant and sophisticated looks.

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smart mirror

MasterCard smart mirror: A ‘virtual personal shopper’ set to take payments

Bitcoin Pizza Day: How two pizzas chart the rise of the cryptocurrency

M&S

M&S to shut 100 stores by 2022, radical plan for “fewer, better” fashion doors

Met Gala brand value: Just how much was that red carpet activity worth?

Macy's

With Macy’s buying retail disruptor Story, experiential retail is still key

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