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WGSN Forecasts for 2024

Innovations 2024
STEPIC Innovations 2024

The 12 areas of innovation that will lead transformation across industries in 2024, and their implications for business, culture and design.

Future Consumer 2024
Future Consumer 2024

The key consumer sentiments and profiles that will disrupt industries in 2024.

Trends 2024
Big Ideas 2024

STEPIC Drivers and STEPIC Innovations contextualised for the fashion, beauty, interiors, food and drink, and consumer tech industries.

Personas 2024
Personas 2024

The Future Consumer 2024 profiles contextualised for the beauty, food and drink, consumer tech and interiors industries.

Drivers 2024
STEPIC Drivers 2024

The six global macro drivers that will shape 2024, and the strategies for success in the year. 

The Future of Loyalty 2024
The Future of Loyalty 2024

In a crowded loyalty-programme space, brands must innovate and stay ahead through gamification, community-building strategies and peer-to-peer commerce in 2024.

Future Consumer 2024

Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer. 

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