WGSN Forecasts for 2024
![Innovations 2024](https://media.wgsn.com/publicsite/public/styles/image_text_vert_mobile/public/images/image_text_vert/11-top-trends-2024-lp-ty-report-4.jpg.webp?VersionId=_S0PlDzQ98UjtGbcahOryC7QvuIj77l0&itok=PIQENJFv)
The 12 areas of innovation that will lead transformation across industries in 2024, and their implications for business, culture and design.
![Future Consumer 2024](https://media.wgsn.com/publicsite/public/styles/image_text_vert_mobile/public/images/image_text_vert/11-top-trends-2024-lp-ty-report-1.jpg.webp?VersionId=8NZipvtiYGf3PCE7on6CphST0Fmzv2y6&itok=zlBAcLvY)
The key consumer sentiments and profiles that will disrupt industries in 2024.
![Trends 2024](https://media.wgsn.com/publicsite/public/styles/image_text_vert_mobile/public/images/image_text_vert/11-top-trends-2024-lp-ty-report-3.jpg.webp?VersionId=g6hm3VScMsLDWgwC2HKGlug9FwC.6P0J&itok=7wdfbaBi)
STEPIC Drivers and STEPIC Innovations contextualised for the fashion, beauty, interiors, food and drink, and consumer tech industries.
![Personas 2024](https://media.wgsn.com/publicsite/public/styles/image_text_vert_mobile/public/images/image_text_vert/11-top-trends-2024-lp-ty-report-2.jpg.webp?VersionId=6OJzuGKvumr5bNbhbWNPoa2iKucWlkrz&itok=W1tMT9n8)
The Future Consumer 2024 profiles contextualised for the beauty, food and drink, consumer tech and interiors industries.
![Drivers 2024](https://media.wgsn.com/publicsite/public/styles/image_text_vert_mobile/public/images/image_text_vert/11-top-trends-2024-lp-ty-report-5.jpg.webp?VersionId=PyvfNMsGBXKVLa2eqJ6ovxRsPzkGlX3V&itok=UH4u9r24)
The six global macro drivers that will shape 2024, and the strategies for success in the year.
![The Future of Loyalty 2024](https://media.wgsn.com/publicsite/public/styles/image_text_vert_mobile/public/images/image_text_vert/11-top-trends-2024-lp-ty-report-6.jpg.webp?VersionId=.bgUCw4EBwnWfE5ZXPq6YohcX2YESvg1&itok=wleh75PH)
In a crowded loyalty-programme space, brands must innovate and stay ahead through gamification, community-building strategies and peer-to-peer commerce in 2024.
Future Consumer 2024
Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer.
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