There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Indigo is said to be the oldest textile dye in the world, with a history that is believed to stem back as early as the Neolithic age.
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At WGSN, we've been tracking the unstoppable rise of mycelium. Called out in our 10 Key Trends for 2021 & Beyond – Mycelium and the mushroom effect – and forecasted in our A/W 22/23 Mushroom Matters trend, mycelium, the vegetative root networks of mushrooms, is growing into a potential new…
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Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent rise in pet ownership last year and it’s very much a worldwide phenomenon; by 2025, the global pet market will grow by nearly 5%, according to Robeco.
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Consumer perception of products and experiences has been reinvented over the past 12 months due to the global pandemic, redefining global consumption and priorities. Our eagerly awaited annual Future Consumer 2023 white paper is part of a series of business strategy reports underlining what you need to action right…
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This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due to stay-at-home restrictions, meeting online more frequently than in real life and adapting to living our lives through a screen. As we bid 2020 a not-very-fond farewell,…
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The Food & Drink team at WGSN released eight key trends for 2021 from among our Key Trend 2021 forecasts for special attention. These trends have been gathering strength and speed in recent months and are poised to make a big splash in 2021.
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