There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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WGSN data shows that sustainability continues to be a key priority, with the topic remaining relevant among beauty, fashion, interiors and food and drink influencers across social media. Furthermore, a 2020 World Economic Forum survey of 21,000 people from 28 countries found that 86% want to see more sustainable and…
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Our podcast regularly turns its spotlight on a business leading the way in some of the fastest-growing trend areas impacting design today. With sustainability front and centre, Copenhagen Fashion Week is on a mission to change the way the fashion industry thinks about its impact on the environment and the world around…
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The wider concept of gender identity has altered in the public consciousness over the past decade, with a more positive understanding that gender is fluid and not binary. Similarly, masculinity is being reshaped; rather than a hackneyed set of stereotypes, it’s now viewed as a spectrum.
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Explore the multicultural city through our latest Singapore: Inspiration City 2021 report, in which WGSN’s data researcher Alison Ho shares her top picks in innovations and creativity.
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At WGSN, we’ve been tracking the growth of robotics – a global market that will reach $38.3bn by 2024, according to consultancy firm Frost & Sullivan. During the pandemic, robots moved from manufacturing lines to service roles.
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WGSN has been tracking the rise of plant-based diets and lifestyles for years, but only recently has the desire for non-animal proteins hit the mainstream, from plant-based meat to plant-based dairy.
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