There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Launched back in July 2020, the WGSN Future Makers mentorship programme partnered 26 individuals with mentors from WGSN, from design and sales to HR and content, drawing on our global pool of knowledge to match everyone with a mentor best placed to help them. Now, as our mentees graduate from the programme, we…
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New York is thriving yet again, from the cobblestone streets of SoHo to the downtown kid aesthetic in East Village. Our NY Virtual Guide tracks the exciting new openings, pop-ups, brands and lifestyle interior concepts taking over the city.
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Launched back in July 2020, the WGSN Future Makers mentorship programme partnered 26 individuals with mentors from WGSN, from design and sales to HR and content, drawing on our global pool of knowledge to match everyone with a mentor best placed to help them. Now, as our mentees graduate from the programme, we…
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As consumers adopt a ‘buy less, use it for longer’ mindset, opportunities are rising for platforms and products that enable greater care of products and promote reuse.
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Color therapy and dopamine dressing has long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colours increase power, cool hues enhance concentration and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing…
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Colour, material and finish can be key differentiators in a crowded market, and understanding how to use them on an emotional and symbolic level can be important to create lasting and prosperous relationships with your customers.
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