There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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As the pandemic creates disruption for the third Lunar New Year in a row, consumers across Asia are adapting and finding new ways to shop and celebrate this important traditional festival.
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Advances in CMF, social commerce in the US and how the caring economy will impact the home. That and more on today’s episode.
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In the last of our six-part series covering some of our top trends forecasts for 2022 and beyond, we’re highlighting two trends – kelp and baijiu – as curated by our experts from WGSN Food & Drink.
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Data analytics in fashion, the health concerns of the near future and better innovations to win shelf space. That and more in today’s episode.
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As we head further into 2022, brands are wanting to develop their strategies for the year ahead, yet they’re facing challenges unique to this period in time. Amid the pandemic and a digital transformation in retail, difficulties arise in navigating particular situations, from differing regulatory landscapes to…
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CES returned earlier this month for another round of tech innovations and at WGSN Consumer Tech, we have much to be excited about, too. Read on to discover two trends – sonic encounters and flying taxis – as part of our series covering our top trends forecasted for 2022 and beyond.
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