Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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Lights, darks and all the shades in between… Discover different pairings of colours with purple.

The impact of inflation and surging gas prices, the future of transportation and the effect of travel disruption on clothing purchases. That and more on today’s episode.

After pastel pinks dominated e-commerce assortments during the pandemic, digital-friendly brights have taken over the catwalks and social media. Pastels are in decline as the market shifts into bright, medium and dark pink. Using our AI-driven TrendCurve+ methodology, we spotlight pink apparel in the US women’s market…
How important is branding to an establishment? And how, alongside supporting sustainability and championing local businesses, does it culminate in one country house hotel?

WGSN's City by City team puts together a curated list of the must-know exhibitions coming up globally, including sensory experiences, digital worlds and natural cycles.

Purple is having a moment. Find out why this trending colour is appealing to consumers in our increasingly digital future and the post-lockdown world.
