Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.

WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.

Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.

The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.

The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike.

The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.
