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Trend Q&A: Interior colour choices and more

Next-gen materials, home and wellbeing, colour choices. Polaroid-style image of a living room
WGSN Original Image, Spacejoy/Unsplash
Sep 21, 2022 By WGSN Insider

The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.

Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to London, New York and Cologne for the second part of our two-week interiors special. Hear from the friendly faces of our Interiors team. 

Watch the full episode below or read on for highlights of this episode:

Q: What are next-gen materials for the home since plastic and petroleum-based materials are going to phase out due to environmental reasons?
“Natural materials and fibres will remain central to the home; they foster a connection to nature, to community and to health and wellbeing. Glass, ceramic and wood are materials that speak of nature, history and longevity. We’re also seeing a lot of interesting innovation on what can be achieved with them, both craft and tech-driven. All of the above can be 3D printed and materials that can be morphed, made and crafted on demand will be key to optimise the use of resources and energy.”
– Gemma Riberti, Head of Interiors, WGSN
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Q: How will spaces in the home evolve to support mental and physical wellbeing?
 “The key rooms mentioned in wellness conversations on social media are the bedroom, bathroom and kitchen spaces. Bathroom mentions in self-care conversations reached a penetration of 22%, up 3ppt from 2021. This indicates the bathroom is a primary location for wellness routines and a key area for investment. Bathroom environments and furnishings that offer a spa experience will be important, from deep soaking tubs and massaging shower heads to bath pillows, trays and luxe bath linens.”
– Angela Ringo, Senior Strategist, WGSN Interiors
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Q: How do you balance the desire for a bright, bold colour and the desire for calming neutrals?
“As a general guideline, use 20% trend colours and 80% muted and neutral colours when buying into your ranges. Infuse more colour in peak season months, reflecting S/S and A/W periods, and use neutrals and considered hues in transitional phases of the year during sales periods. Use stronger colour for trend-led ranges to create eye-catching collections and use calming colours for your never out-of-stock items.”
– Eva Klabuhn, Senior Trendscout, WGSN Interiors
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