Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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Taking place this month in the Egyptian city of Sharm El-Sheikh, COP27 has to be met with a renewed urgency. WGSN breaks it down.
Decentralisation in Web3 and the metaverse, sustainability goals and the role of data in defining a strategy. That and more on today’s episode.

Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.
World Cup retail strategies, cracking the US soccer audience and brand messaging to get fans excited. That and more on today’s episode.

In 2025, the home will become a multipurpose place where we live, work, rest and play. Tune in to discover the product opportunities for the hybrid home in line with consumer priorities.

Consistently one of the world’s most inspiring cities, Tokyo is finally back on the global travel map.
