Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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The fabrics of the future, addressing the ageing population and designing consumer electronics for hybrid working. That and more on today’s episode.
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Toward the end of 2021, Sonos released its Listen Better Report alongside a climate action plan, which laid out its commitment to a more sustainable future for the business.
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“The ultimate goal around sustainability for packaging is zero waste, so any innovation that removes layers is a step in the right direction,” says Jennifer Creevy, WGSN’s Director of Food & Drink.
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Why does data matter in trend forecasting? We find out in this Q&A with WGSN Lead Data Scientist Jack Shipway, as he explains what trend forecasting is in the context of fashion.
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The metaverse. From accessories and future tech to business strategies and even how it will integrate in our day to day. That and more on today’s episode.
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After two years on hiatus, the first weekend of Coachella returned on April 15-17.
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