The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
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In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.
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WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.
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Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.
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The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.
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The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike.
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The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.
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