There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Discover our trend predictions for the upcoming fashion week season.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.
NRF Retail’s Big Show, the world’s largest retail event, took place in January 2025, bringing powerful insights into the future of the sector. We delve into the main predictions and innovations that will shape the retail landscape in 2025 and beyond.
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Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.
