There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Toward the end of 2021, Sonos released its Listen Better Report alongside a climate action plan, which laid out its commitment to a more sustainable future for the business.
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“The ultimate goal around sustainability for packaging is zero waste, so any innovation that removes layers is a step in the right direction,” says Jennifer Creevy, WGSN’s Director of Food & Drink.
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Why does data matter in trend forecasting? We find out in this Q&A with WGSN Lead Data Scientist Jack Shipway, as he explains what trend forecasting is in the context of fashion.
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The metaverse. From accessories and future tech to business strategies and even how it will integrate in our day to day. That and more on today’s episode.
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After two years on hiatus, the first weekend of Coachella returned on April 15-17.
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Barcelona is being revived as the creative and cultural capital of Spain through sustainable innovations and local concepts.
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