There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.
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“If food waste was a country, it would be the third biggest emitter of greenhouse gases behind the US and China,” Claire Lancaster, Head of Food & Drink at WGSN, says about the environmental impact of food waste.
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Emerging influences from Africa, how Pride celebrations influence beauty and fashion and what’s next for plus-size fashion. That and more on today’s episode.
From the Espresso Martini to the Shirley Temple, find out how brands are leveraging nostalgia to introduce innovative formats of familiar drinks.
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Having risen in the rankings of top cities to live in and attracting new talent, Lisbon has a laid-back vibe, eco-conscious lifestyle shops and inventive gastronomic experiences.
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In recent history, pink has been designated ‘feminine’, but that is no longer the case. The colour is being embraced across all genders and demographics.
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