There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.
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Just in time for Coachella, we round up the latest inspiring retail, food and culture concepts to check out in Los Angeles. Discover our hit list of newness and plan your trip with our city guide.
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Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on.
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Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.
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As the Autumn/Winter 2024 catwalk season comes to a close, discover the top three need-to-know trends from Paris Fashion Week that will last beyond the runway highlighted by WGSN experts.
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From contemporary knits to twisted tailoring and colourful leather, we reveal this season's key catwalk trends from Milan Fashion Week.