Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
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WGSN calls out five key colours for A/W 22/23, as seen at the New York and London Fashion Weeks.

WGSN speaks to Neo Victoria Rangaka, founder of NEO, who shares with us the brand’s mission to help people unveil their ‘gifts’ through fashion, one African piece at a time.

Understanding your customers’ needs, adaptogens in functional health and trend risks in the post-pandemic landscape. That and more on today’s episode.

With Paris Fashion Week just around the corner, get inspired by the City of Light with insider tips from WGSN correspondent Anna Andronova.
Ramdane Touhami is a creative visionary and serial entrepreneur. He’s the man behind global beauty brand Buly 1803, which he co-founded in 2014 with his wife and business partner Victoire de Taillac, and sold to LVMH in October 2021.
