There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
FashionBeautyTechInteriorsConsumer BehaviourFood & DrinkSports & OutdoorRetailMarketingProduct DesignBrand
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

Popular

More reads
Quality was front and centre at Milan Fashion Week, with brands showcasing their expertise in categories including leather, tailoring and knitwear. See a few of the trends confirmed by WGSN's experts.

Is TikTok a good incubator for talent? Can AI create the perfect pop song? Kelly Betts, editor of BBC Introducing, tells us in this episode.

Following New York, LFW also showcases a range of design directions that feed off its exciting creativity. WGSN subscribers can access our experts’ coverage in real-time on the WGSN Fashion Feed, but today we bring you a few S/S 24 trend confirmations.

WGSN takes our podcast on the road to hear from curators, designers and studios at the 21st edition of the event.

Our team was on the ground in New York City to cover one of the world's most-watched Fashion Weeks. WGSN subscribers can access our experts’ coverage in real-time on the WGSN Fashion Feed, but today we bring you a few S/S 24 trend confirmations seen at New York Fashion Week:

Where is sex and relationships heading? Is there still a future for marriage? Find out in this podcast episode with psychosexual and relationship psychotherapist Jordan Dixon.
