There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider
•
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Exploring the finer details of the intimates and lingerie market is our special guest host Francesca Muston, VP of Fashion at WGSN.
WGSN Insider
•
WGSN CEO Carla Buzasi and Dor Skuler, CEO and co-founder of Intuition Robotics, discuss the future of aged care and AI’s role in it.
WGSN Insider
•
Get inspired by WGSN’s new pint-sized fashion category guide created by our on-the-ground trend experts across the major fashion capitals.
WGSN Insider
•
From #Cottagecore and #Barbiecore to #Gothcore, WGSN analysts take a data deep-dive into the rise of 'core' aesthetics, the beloved trends that people are talking about right now, where they began and what’s coming up next.
WGSN’s Insight team was on the ground in Lisbon, Portugal, at the Web Summit 2023 conference, one of the leading technology conferences in the world, which brings together creatives, leaders and entrepreneurs and provides fertile ground for the exchange of thoughts and ideas.
WGSN Insider
•
WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.