Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
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Brands and designers created a raft of innovative solutions for sustainable gift packaging to ensure consumers could enjoy a more environmentally friendly Holiday season.

New routines are emerging to suit consumer attitudes, behaviours and habits that have shifted during the pandemic. In beauty, this means prizing certain ingredients that soothe and benefit skin and hair as well as turning to waterless formats in all kinds of products.

Trends as a strategic tool, eco-friendly tech and how heritage brands can appeal to Gen Z consumers. That and more on today’s episode.

As much of the world reopens, relaxed restrictions see people returning to the office, prompting governments and business alike to re-evaluate the physical workspace through a hospitality lens. Meanwhile, hoteliers, restaurateurs and plant parents are branching out and taking full-sized trees indoors.

The renaissance in psychedelics is giving rise to swathes of new startups in the travel, wellness and health space.

We are seeing waves of activism around the world as people become aware of the power they have to drive change. One way is through the products they choose to support, which brands are responding to by building customer feedback loops. Looking ahead, the younger generation – in particular Gen Z – has already started…
