Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Brands have identified a white space opportunity, harnessing the power of astrology to market to their stargazing audiences. WGSN delves into this cultural driver that taps into consumers’ spiritual leanings.
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Buy now, pay later, the rise of the outdoor US consumer and the evolution of occasionwear. That and more on today's episode.
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In this blog, we explore some of the key trends and macro drivers impacting Gen Z.
Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.
Joe McDonnell
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Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.
Cassandra Napoli
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Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-…