Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.
From Copenhagen’s eco boutiques to Singapore’s green urbanism, take your pick of the global hubs for sustainable fashion, design and lifestyle.
WGSN and Coloro collaborated with Arts Thread to select the talent of tomorrow at the Global Creative Graduate Showcase 2024.
How can your brand gain credibility online and IRL? Flex your brand’s cultural relevance to stand out on social media and direct marketing by using slang to appeal to your stan younger consumers.