Blog

AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.

We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.

As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up. 

TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.

Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.

Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.

A/W catwalk trends, the effect of inflation on the wellness consumer and cities inspiring creativity. That and more on today’s episode.

Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.

Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?