Insights, data and inspiration from around the world

Our global team of over 440 in-house industry experts, data analysts and advisory consultants is based in 30 cities across five continents, actively forecasting what's coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, we report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.

With production hubs all over the world, we create over 170 pieces of content a month in six languages.

Meet some of our team

Francesca Muston
Vice President, Fashion
Francesca’s acute understanding of the fashion industry, specialism in data-trend analysis and commitment to a better future drive her role at WGSN, where she serves as a member of the Sustainability board.
Helen Palmer
Head of Materials, Knit and Textiles
Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.
Helen Sac
Consultant Director, APAC, Mindset
As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.
Jess Tang
Senior Consultant, APAC, Mindset
A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.
Jien Goh
Consultant, APAC, Mindset
A trends consultant and creative strategist, Jien works at the intersection of brands, consumers and culture, seeking to bridge the creative and commercial parts of any industry.
Joe McDonnell
Head of Insight
Coming from a digital and creative background, Joe has worked developing award-winning advertising campaigns in sport, fashion and entertainment for some of the biggest brands on the planet including Rolex, Nestle, HSBC, Porsche, Unilever and Land Rover.