Our global team of over 250+ in-house industry and product experts, data analysts and advisory consultants is based in 38 cities across six continents, actively forecasting what's coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, we report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.
With production hubs all over the world, we create over 150 trend reports a month.
Meet some of our team
Lisa White
Director of Strategic Forecasting and Creative Direction
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
Lisa Yong
Director of Consumer Tech
Lisa’s knowledge of macro trends, market needs and consumer expectations drive her role at WGSN, where her critical thinking brings clarity and intent to content direction. Her team delivers future-forward insights that enable clients to gain a competitive edge in business strategies.
Lorna Hall
Director of Fashion Intelligence
Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.
Nick Paget
Senior Strategist, Menswear
Nick has an intuitive understanding of menswear and a knack of knowing what’s next. With a commercial taste level but an eye for the cutting edge, he is skilled at providing creative solutions across market levels.
Quentin Humphrey
Head of Client Engagement, WGSN Insight
Known to many simply as Q, Quentin comes from a marketing and business development background. His work explores rising cultural shifts through a youth lens, decoding the new attitudes and interests of emerging Gen Z and Millennial communities to extrapolate strategies for engagement and community building.
Reiko Morrison
Head of CMF, Consumer Tech
Reiko’s expertise ranges from trend forecasting to an extensive knowledge of materials, technologies and manufacturing processes for prototyping and production. She curates and articulates insights from consumers, technology and design trends in CMF strategies that guide product development and ensure commercial success.