Reiko Morrison
Head of CMF, Consumer Tech

Reiko’s expertise ranges from trend forecasting to an extensive knowledge of materials, technologies and manufacturing processes for prototyping and production. She curates and articulates insights from consumers, technology and design trends in CMF strategies that guide product development and ensure commercial success.

Reiko has over 20 years’ experience in design and product development, working as a consultant for companies such as T-Mobile, BMW/Designworks USA and Procter & Gamble. With a background in industrial design, she understands how an effective CMF strategy can positively impact design and sales.

Based in Colorado, Reiko enjoys camping, gardening and spending time with family.