Case studies

HANDSOME
WGSN provided Handsome with the strategies to turn a long-standing brand more modern and relevant
Founded in 1987, Handsome is one of the leading fashion houses in South Korea, carrying more than 10 brands including TIME, System, and SJSJ.
The Coffee House
How the Vietnamese chain was steered by WGSN to modernise the coffee-drinking experience and capture the youth market
An innovator in Vietnam’s food and drink space, The Coffee House strives to elevate the coffee-drinking experience by combining traditional coffee culture with modern lifestyles.
Google Assistant and WGSN Mindset
In a project with WGSN Mindset, Google discovers new features to make its voice assistant more accessible to PwD users
Google has a plan to invest in the digital transformation of Latin America, and one of the focuses for this action is the development of research and partnerships to update its products in order to better include people with disabilities (PwDs).
Nadir WGSN Trends
How WGSN trends are the basis and inspiration for the development of new Nadir collections
Nadir believes cooking is an act of love shared by all, from the kitchen to the table. With more than 110 years of history, the brand is part of Brazilians' daily lives, creating products essential for consumers' kitchens and tables, whether at home or in businesses around the country.
BekaertDeslee
BekaertDeslee is embracing sustainability and pioneering the next generation of mattresses and pillow covers.
Founded in a small town in Belgium in 1892, BekaertDeslee has since revolutionised how consumers think about sleep through its unique collections of mattresses and mattress covers that focus on health, wellbeing and beauty.
MKS Shoes
MKS Shoes strengthened its market positioning by carving out and owning its niche
MKS Shoes is an Indonesian women's casual footwear brand known for its comfortable yet bold and edgy design, striving to bring a fresh approach in fashion through product and values.
GP Batteries
With the help of WGSN, GP Batteries transformed a utilitarian product into an award-winning stylish lifestyle accessory
Launched in 1964, GP Batteries started manufacturing 9-volt dry batteries in Hong Kong. The award-winning brand has grown to become one of the world’s largest suppliers of portable power, from rechargeable batteries and power banks to flashlights and batteries for electric vehicles.
Touché Privé's modest woman
A drastic shift in demand meant this Turkish fashion brand needed to refocus its strategy: WGSN led them to online retail success
Touché Privé is a modern, modest fashion brand. Founded in 2014 by a group of young designers based in Istanbul, Touché Privé has reached a network of around 200 sales points in more than 30 countries and five continents.
LG
LG marks the beginning of hyper-personalisation with consumer-centric design for home appliances.
A global leader in consumer electronics, LG Electronics offers exceptional products and solutions that help consumers lead better lives.
Buttonscarves
Resilience through creative engagement strategies and playful product design.
Buttonscarves is a premium Indonesian fashion and lifestyle brand specializing in headscarves (hijabs) and modest wear for modern women.