Case studies

Nadir WGSN Trends
How WGSN trends are the basis and inspiration for the development of new Nadir collections
Nadir believes cooking is an act of love shared by all, from the kitchen to the table. With more than 110 years of history, the brand is part of Brazilians' daily lives, creating products essential for consumers' kitchens and tables, whether at home or in businesses around the country.
BekaertDeslee
BekaertDeslee is embracing sustainability and pioneering the next generation of mattresses and pillow covers.
Founded in a small town in Belgium in 1892, BekaertDeslee has since revolutionised how consumers think about sleep through its unique collections of mattresses and mattress covers that focus on health, wellbeing and beauty.
MKS Shoes
MKS Shoes strengthened its market positioning by carving out and owning its niche
MKS Shoes is an Indonesian women's casual footwear brand known for its comfortable yet bold and edgy design, striving to bring a fresh approach in fashion through product and values.
GP Batteries
With the help of WGSN, GP Batteries transformed a utilitarian product into an award-winning stylish lifestyle accessory
Launched in 1964, GP Batteries started manufacturing 9-volt dry batteries in Hong Kong. The award-winning brand has grown to become one of the world’s largest suppliers of portable power, from rechargeable batteries and power banks to flashlights and batteries for electric vehicles.
Touché Privé's modest woman
A drastic shift in demand meant this Turkish fashion brand needed to refocus its strategy: WGSN led them to online retail success
Touché Privé is a modern, modest fashion brand. Founded in 2014 by a group of young designers based in Istanbul, Touché Privé has reached a network of around 200 sales points in more than 30 countries and five continents.
LG
LG marks the beginning of hyper-personalisation with consumer-centric design for home appliances.
A global leader in consumer electronics, LG Electronics offers exceptional products and solutions that help consumers lead better lives.
Buttonscarves
Resilience through creative engagement strategies and playful product design.
Buttonscarves is a premium Indonesian fashion and lifestyle brand specializing in headscarves (hijabs) and modest wear for modern women.
Paragon
Paragon’s investment in microbiome technology helps address consumers’ skin concerns amid the pandemic
Paragon is one of the leading beauty companies in Indonesia, creating innovative products for the greater good of the society.
Eva de Eva
Eva de Eva founder sees an increase in revenue by working with WGSN to strengthen brand positioning.
Founded in 2007 by Dung To, Eva de Eva is one of the leading fashion brands in Vietnam bringing elegant design to the modern woman.
Colourful T2 tea boxes
T2 Tea delights customers by offering an immersive brand experience.
Established in Melbourne, Australia in 1996, T2 Tea reimagines and reinvents the humble tea leaf. From its unique blends and fashion-forward, sustainable packaging to eclectic selections of teawares, T2 brings a modern twist to the ancient tea-drinking ritual.