WGSN In The MediaView all
How to Build the Perfect Vegan Beauty Routine
January 13, 2021
“We know consumer interest in sustainability and vegan-friendly formulae is increasing.” – Jenni Middleton, Director of WGSN Beauty
The store of the future will have sensory stimulation, augmented reality and flexibility
December 20, 2020
“As more people struggle, retailers must seek new ways to minimize waste and increase connection with local communities.”- Rosalina Villanueva, WGSN
Tired of screens: why virtuality has made us exhausted
December 2, 2020
“There is something very unique about non-digital relationships that the digital environment most likely cannot reproduce” – Stefano Arpassy, WGSN Mindset Consultant
Celebrity Skincare Is Booming But How Far Can You Trust The Products?
January 7, 2021
Refinery29: “Beauty shoppers are very discerning and know their products, formulation, ingredients and benefits well, so they will be highly vocal on shopping sites and beauty forums.” – Jenni Middleton,...
Retail predictions 2021: Experts forecast food, plastic and climate-smart trends
January 6, 2021
Food Navigator: “We expect a rise in the ‘Climatarian Diet’, one of our trends for 2021 that reflects efforts brands, retailers and consumers are making to reduce negative climate impact...
Six lockdown interior trends that are here to stay for 2021
December 21, 2020
The Telegraph: “Modular room dividers, partitions and curtains can help to delineate space and absorb sound, but the ideal of an open-plan loft is over.” – Lisa White, Director of...
Hot cocoa bombs are the perfect storm of viral food trends
December 19, 2020
The Washington Post: “It has a sensory engagement that is very of-the-moment.” – Kara Nielsen, Food & Drink Director
This is our pajama moment
December 18, 2020
The Washington Post: “We’re wanting to invest more in the home and what we wear there. If we’re in all day, the value of what we wear changes, and their significance.” ...
How an L.A. TikTok star turned a granny-square challenge into a crowdsourced cardigan
December 11, 2020
Los Angeles Times: “It’s about making heirloom pieces that are made to last, upcycling, re-purposing and thriftiness,” – Charlotte Casey, Senior Knitwear Strategist,
Changing suit: how men’s formalwear has pivoted for Covid
December 11, 2020
Drapers: “To get many consumers back into tailoring, the category will have to be easier to wear at home.” – Nick Paget, Senior Menswear Strategist
The Unsung Fashion Hero Of 2020? You Already Own It
November 30, 2020
Refinery29: “From a trend point of view, the shirt goes hand in hand with the Great Outdoors look that continues to gain traction as we long for nature and wilderness.” –...
When Gold Prices Go Up, Jewelry Prices Follow
November 17, 2020
The Washington Post: “The challenge will be in creating fun and highly creative design solutions.” – Jane Collins
How the Face Mask Took Over Fashion
November 17, 2020
GQ: “We had seen a number of anti-pollution masks emerge from both the active and fashion markets,” – Claire Foster, Head of Footwear & Accessories
Is TikTok Killing ‘Millennial’ Beauty?
November 13, 2020
Glamour: “Gen Z want to be assured that what they are buying will work for their skin and hair, and that’s why we’re seeing this shift,” – Jenni Middleton, Director...
At-home beauty tech sees a lockdown boom
November 10, 2020
“Brands can connect with skintelligent consumers who want to understand their skin better” – Jenni Middleton,
All Hail The Granny Pant, 2020’s Sexiest Knicker
November 8, 2020
“The empowering message is the same as that of the granny knicker crew – sexy is what whatever a girl feels like being sexy in,” – Jo Lynch
Trend Forecasters on Women’s Gifts to Buy Before They Sell Out
October 29, 2020
“The trend has been super-relevant since last year, and the demand for these sorts of styles has only accelerated,” – Ana Correa
This Color Trend Report Is Predicting Happy Hues for a Post-Pandemic World
October 28, 2020
“Nature has been and will continue to be a huge driver; not only do muted tones feel comforting, they also connect us to the outdoors,” – Jenny Clark
What’s the Best Gold-Plated and Gold-Filled Jewelry Under $100?
October 23, 2020
“Certain items like zodiac signs or protective charms are really on the rise.” – Ana Correa
The Evolution of Omnichannel
October 27, 2020
“Develop personalisation that offers entry points and [ensure] recommendations reflect current consumer interests. For instance, accelerate the implementation of buy now, pay later programmes.” – Laura Saunter
WGSN Press ReleasesView all
WGSN Releases New Consumer Forecasts in “Future Consumer 2023”
March 9, 2021
Consumer perception of products and experiences has shifted, redefining global consumption and priori
WGSN Reveals the 10 Key Trends for 2021 and Beyond
November 23, 2020
Forecasts include chickenless eggs, robot pets and digisexuality
WGSN Food & Drink forecasts Eight Key Trends for 2021
November 10, 2020
Predictions include convenient coffee, portable potables and sleep support
“The Future is Home” According to WGSN Lifestyle & Interiors
October 31, 2020
The Future of Home 2030 report looks at what the next 10 years will bring to the lifestyle and interiors space.
Key Colours Autumn/Winter 22/23
October 26, 2020
WGSN and Coloro announce the Key Colours for Autumn/Winter 22/23
WGSN Reveals Recession-Proof Strategies For A Post-Pandemic World With “The Value Shift”
September 21, 2020
The change forecaster’s latest white paper details five new consumer drivers and resilience strategies to navigate this new world.
WGSN Launches Food & Drink Trend Forecasting Service
June 2, 2020
WGSN, the global authority on trend forecasting, today announces the launch of a groundbreaking forecasting platform for the food and drink industry.
WGSN Releases New Insights With “Future Consumer 2022”
May 12, 2020
The trend forecaster’s white paper looks at key drivers expected to shape consumer behaviour in coming years.
Key Colours Spring/Summer 2022
May 4, 2020
WGSN and Coloro announce the Key Colours for Spring/Summer 2022.
April 1, 2020
WGSN launches WGSN Beauty in Portuquese, Spanish, Korean and Japanese.
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