London, April 29, 2025 – WGSN, the world’s leading consumer trend forecaster, and Coloro, the leader in colour excellence, today present Luminous Blue as the Colour of the Year for 2027. The companies also unveil the five Key Colours for S/S 27.
WGSN x Coloro — The seasonal Key Colours campaign sees WGSN’s insights and data unite with Coloro’s suite of physical and digital colour tools to produce an unrivalled colour forecast built on expertise and accuracy.
Interconnectedness will be a defining theme going into 2027, driving the Key Colour selection for S/S 27. There will be interconnections between polarities: lightness and darkness, nature and technology, ancient and contemporary, online and offline, rationality and spirituality. Interconnectedness in colour will allow palettes to balance functionality, practicality and innovation with contrary themes of amusement, spirituality and emotion.
Growing interest in colour and emotion will give rise to colours that provide a sensory link to tradition, culture and wisdom, which can feel both grounding and resilient. These earthy pigments will also be inspired by the search for purpose and meaningful connection to community and nature, as people continue to be overwhelmed by the pressures of a polycrisis in 2027.
Playful and joyful hues will be vital for S/S 27, and will be used as a coping mechanism to rise above the stresses of the world.
Selected from Coloro’s library of 3,500+ hues, the Key Colours for S/S 27 are Luminous Blue, Energy Orange, Pop Pink, Meadowland Green and Clay.
Colour of the Year: 2027
Luminous Blue - Coloro code: 125—28—38
Clare Smith (she/her), Senior Colour Strategist for WGSN, said: “We’re delighted to reveal our Colour of the Year for 2027, Luminous Blue. With a dynamic quality, it’s both mysterious and eccentric, with versatility and a broad appeal that will resonate from occasionwear to active. WGSN's market-leading forecasts provide the world's most valuable brands with insights based on 93% accuracy.”
John Newton (he/him), Head of Colour Technology at Coloro, said “At Coloro, we’re proud to see the S/S 27 Key Colours come to life, knowing Coloro was fundamental to WGSN’s forecast. With colour accuracy central to what we do, each season WGSN’s decision-making is streamlined, with the team, trusting that they can rely on the Coloro swatches to communicate colour with ease.”
Key Colour S/S 27
Energy Orange — Coloro code: 018—57—34
Energy Orange emerges as a high-vibrancy hue that demonstrates resilience in the face of change, including climate change. It represents a call for product design to prioritise adaptability and innovation, offering vitality and a sense of security tailored to specific environments. This bright orange corresponds to the consumer desire for safety and protection.
Key Colour S/S 27
Pop Pink — Coloro code: 151—73—22
Pop Pink is joyful, uplifting and carefree, linking to a state of strategic joy and playfulness that will drive consumers and businesses in 2027. In order to rise above the stresses of the world, it will be key to design products that promote both serious and unserious fun, enjoyable wellness and analogue amusements as consumers young and old lean into play, whether alone or together.
Key Colour S/S 27
Meadowland Green — Coloro code: 050—61—19
Meadowland Green is a nourishing mid-green hue that evokes a sense of rest and carefree tranquillity. Going into 2027, people will embrace a slower pace of life, prioritising relationships and experiences and opting for a return to basics. Amid a loneliness epidemic, a kindness crisis and growing pressures, societies will increasingly recognise that the 'me' cannot exist without the 'we'.
Key Colour S/S 27
Clay — Coloro code: 014—60—13
Clay is a pink-toned neutral with a warm, earthy quality that feels both trustworthy and resilient. As the earth grows hotter, we look to clay for its cooling properties and as a functional material that balances beauty, utility, the ancestral and the futuristic, using time-honoured tones and materials to find solutions to new problems.
Notes to editors
For further information and images, please contact:
WGSN Press Office (press@wgsn.com)
James Volpe, WGSN (james.volpe@wgsn.com /+1 201 739 6177)
About WGSN
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends. We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales. For more information, visit https://www.wgsn.com/en/wgsn
About Coloro
The chosen colour partner of WGSN, Coloro is the leader in colour excellence, trusted by the world’s most ambitious brands to execute inspiring and accurate colour. Coloro’s suite of physical and digital tools is engineered to streamline your design process, from creative inception to product delivery, allowing you to achieve unlimited colour while saving time and money across your production cycle. To browse the tools, visit https://coloro.com/products/coloro-libraries
Each season, WGSN experts select hues for their forecasts directly from Coloro’s extensive library of 3,500+ colours. Once confirmed, health checks are run on the Key Colours using Coloro’s Feasibility Intelligence tool, which ensures they are achievable across different materials. Coloro’s suite of tools is fully integrated into the WGSN forecasting process.