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As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.
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A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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More reads
Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.
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As the Autumn/Winter 2024 catwalk season comes to a close, discover the top three need-to-know trends from Paris Fashion Week that will last beyond the runway highlighted by WGSN experts.
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From contemporary knits to twisted tailoring and colourful leather, we reveal this season's key catwalk trends from Milan Fashion Week.