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Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
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Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.
From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.
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A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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WGSN's CFO, Patrick Walker, shares his own personal story and experiences around Pride month, and talks about creating positive change and why he’s proud to work at WGSN.
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