Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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“The ultimate goal around sustainability for packaging is zero waste, so any innovation that removes layers is a step in the right direction,” says Jennifer Creevy, WGSN’s Director of Food & Drink.
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Why does data matter in trend forecasting? We find out in this Q&A with WGSN Lead Data Scientist Jack Shipway, as he explains what trend forecasting is in the context of fashion.
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The metaverse. From accessories and future tech to business strategies and even how it will integrate in our day to day. That and more on today’s episode.
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After two years on hiatus, the first weekend of Coachella returned on April 15-17.
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Barcelona is being revived as the creative and cultural capital of Spain through sustainable innovations and local concepts.
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As we celebrate the 52nd annual Earth Day, brands and organisations should note that it’s not about one-off marketing stunts, but rather a chance to spotlight their long-term climate commitments.
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