Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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We’ve handpicked a preview of the most inspiring shows coming up – from galleries delivering micro-moments of joy to hip-hop jewellery and fashion retrospectives.
We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.
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Immerse yourself in Copenhagen’s cultural scene as the city gears up for key global fashion events.
Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.
From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.
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A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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