Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

Popular

More reads
Discover the innovations that consumers will appreciate having in their home amid the cost-of-living crisis.

We are in a new age of anxiety and people all over the world are feeling anxious. Discover how younger generations are turning their fear into an opportunity for change.

From sea moss to sweaters for your armchair, discover the key trends that will emerge across the globe in 2023.

Skirt styles for 2023, kidswear market predictions and two-mile shoes. That and more in today’s episode.

WGSN explores how we will work in the future, with a focus on the remote work model that may be more a bane than a boon on closer inspection.

Information overload is driving anxiety, especially among Brazilians. We examine this issue from a Latin American perspective and explore how it will impact our lives of tomorrow.
