Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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WGSN CEO Carla Buzasi and Dor Skuler, CEO and co-founder of Intuition Robotics, discuss the future of aged care and AI’s role in it.

Get inspired by WGSN’s new pint-sized fashion category guide created by our on-the-ground trend experts across the major fashion capitals.

From #Cottagecore and #Barbiecore to #Gothcore, WGSN analysts take a data deep-dive into the rise of 'core' aesthetics, the beloved trends that people are talking about right now, where they began and what’s coming up next.
WGSN’s Insight team was on the ground in Lisbon, Portugal, at the Web Summit 2023 conference, one of the leading technology conferences in the world, which brings together creatives, leaders and entrepreneurs and provides fertile ground for the exchange of thoughts and ideas.

WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.
WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.
