Blog

Discover the consumer switch from online microtrends to IRL spaces and the opportunities in personal styling

From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.

We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.

Learn how this pivotal shade can elevate your brand's offerings and connect with the eco-conscious consumer of tomorrow.

WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoor.

A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.

Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.

WGSN experts report live from Milan Design Week, the world’s biggest event dedicated to design and innovation. Join our team on the ground as we showcase the most inspiring Colour and Interiors innovations across Milan.

The WGSN Beauty team was on the ground at Cosmoprof Worldwide 2024, checking the trends and products presented by the 3,000+ exhibitors.