Automotive Trends

The automotive industry is in a time of transition, and we’re tracking the shake-up very closely. From real-time trade show coverage and design specifics, to colour forecasts that look up to five years ahead, our coverage zooms in on design strategy, but also pans out to brand and marketing positioning, as well as future-forward reports exploring how we will travel in the near- and far-future.

Colour Futures 2023

Looking five years ahead, we explore early ideas for colour strategy, context and experience.

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Industry Specific Features

Our subscription services include in-depth reporting on the following categories:
– Region-specific reports on the luxury car market
– Strategy and marketing reports focusing on the automotive industry
– Lifestyle analysis decoding shifting consumer expectations around transport and travel
– Colour forecasts up to 5 years out
– Trade show analysis – NAIAS, Auto Shanghai, Frankfurt
– Insight and analysis into experimental and future-forward transport concepts

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Automotive Experts

Sarah Housley

Head of Consumer Tech

Sarah has 10 years’ experience in trend forecasting, spanning product design, lifestyle trends, technology and design futures. She writes the flagship Future Innovations report and is part of the core macro forecast team, who distil reams of global research into future trends each season. She is also one of WGSN’s Sustainability Ambassadors.

Sarah has spoken on design and technology trends worldwide. She has taught trend forecasting workshops and consulted on wide-ranging topics, from CMF innovation to the changing role of technology within the home.

Sarah is a fan of WWE and vegan cooking, a combination that plays havoc with Instagram’s algorithm.