We define what's next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow. Our experts report on consumer attitudes segmented by generation and region; consumer forecasts predicting behaviours 2+ years ahead; and specific areas such as the future of travel, technology, automotive, beauty, food and wellness.
Instagram Trends: Art Memes
In the age of social media, Instagram creatives are mining famous works of art for inspiration and using unexpected mediums – from food to their own bodies – to make new work.Get Report
From the Blog...
Valentino’s Pierpaolo Piccioli on fashion, cinema and imagination
May 24, 2019 | Cassandra Napoli
SXSW 2019: Key Highlights
April 4, 2019 | Cassandra Napoli
Coloro X WGSN: How colors are forecasted
April 2, 2019 | Joanne Thomas
IAM Weekend: From Cyber Ecology, to post-human philosophy
March 29, 2019 | Martina Rocca
Design Indaba day one: 25 insights for 25 years
March 28, 2019 | Lisa White
WGSN Agency Experts
Lorna has been analysing and forecasting business trends in retail for the last 22 years. Prior to joining WGSN in 2009 she was the Executive Editor of UK fashion business magazine Drapers. Her skill is in identifying the big shifts in retail and their impacts on the way brands will need to do business in the future. In 2016 she led the launch of WGSN’s consumer-focused platform WGSN Insight.
Director, WGSN Insight
Part trend forecaster, part futurist, Andrea has an in-depth knowledge of the consumer marketplace and mindset. As director of WGSN Insight she consults with global brands to create world-class strategies. Andrea is in demand as an international speaker, most recently talking about the Future Consumer at Cannes Lions International Festival of Creativity, MoMA, and NRF’s Big Show in New York. In 2018 the UK’s PPA named her Business Writer of the Year.
Senior Editor, Digital Media & Marketing, WGSN
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.
Senior Editor, Retail Intelligence
Petah tracks retail and consumer trends. She’s an award-winning journalist and trend forecaster who has worked in the retail and lifestyle industries for more than a decade. Her expertise is in identifying emerging consumer shifts and translating them into the strategies that businesses need to implement to stay relevant into the future. Her role also sees her work on a consultancy basis, advising on business and consumer strategies. She speaks regularly at global events such as Shoptalk in Las Vegas, World Retail Congress and Web Summit.