WGSN Announces the Launch of a New Consumer Tech Vertical
August 16, 2021
- WGSN Consumer Tech provides unrivalled consumer and lifestyle forecasts and inspiring product design direction, empowering brands to create standout technology products
- The latest addition to the WGSN platform provides specialised vertical insights from up-to-the-minute movements to 10-year forecasts
LONDON, August 16 2021 – WGSN, the global authority on consumer and design trends, has announced the launch of its new Consumer Tech vertical. Driven by technology’s ever-growing presence in consumers’ lives, WGSN Consumer Tech helps clients to innovate with purpose and create meaningful consumer-first products and experiences.
The new vertical will be led by Director Lisa Yong, based in Silicon Valley, who has over 20 years of design experience spanning Asia, Europe and USA. Within the tech industry, Lisa has worked with the likes of Philips, Motorola and Y Studios. Sarah Housley, former Senior Strategist of WGSN Lifestyle & Interiors and a respected journalist, will take on the role of Head of Consumer Tech. Sarah has over 10 years’ experience in trend forecasting, spanning product design, materials innovation and technology.
Commenting on the launch, Lisa Yong said: “Consumers’ relationship with technology is transforming. In the past 18 months, we have seen dramatic accelerations in tech adoption that have impacted how we live, work, play and move in this new reality. As technology continues to permeate all aspects of our lives, it’s vital for companies to understand new behaviours and expectations in tech consumerism, and develop the right products that consumers will want and need for years to come. WGSN Consumer Tech works across industries to outline the shifts that can be actioned today and built on tomorrow.”
Carla Buzasi, President & CEO at WGSN, said: “We’re proud to introduce WGSN Consumer Tech, a direct response to WGSN client requests and engagement with tech forecasts across our existing subscriber services and consultancy projects. Leveraging our experience in the industry, WGSN has worked with leading consumer tech brands to shape the new product, creating a bespoke solution around critical areas for tech businesses.
“WGSN Consumer Tech offers specialised insights into evolving consumer tech trends, from up-to-the-minute movements to 10-year forecasts, all on one platform. With more than 20 years’ experience as change forecasters, and a global talent map of over 250 individuals, WGSN provides global trend insights, expertly curated data and industry expertise. We empower clients to develop today the products and services that will help people live, work and play in tomorrow’s world.”
One of WGSN Consumer Tech’s first flagship reports will be Future of Consumer Tech 2030, set to be released on August 14 2021, alongside forecasts Consumer Tech Personas 2023, CMF Forecast 2023, as well as further insights into Ambient Technology.
NOTES TO EDITORS
ABOUT WGSN CONSUMER TECH
WGSN Consumer Tech empowers you to design standout technology products that enhance the lives of your future consumers, with unrivalled consumer and lifestyle forecasts and inspiring product design direction, all in one place.
WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer.
WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems.
Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.
With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.
Ascential is listed on the London Stock Exchange.
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