We are change forecasters

WGSN is the global authority on consumer and design trends.

Our expert product design and consumer forecasts provide global trend insights, expertly curated data and industry expertise to help innovators create the right products at the right time for tomorrow's consumer.

WGSN helps people navigate change so they can create a better future.

With over 20 years of experience and a network of more than 250 strategists around the globe, WGSN powers the most valuable brands across the world in consumer goods, fashion, beauty, lifestyle, interiors, food and drink.


Transformative consumer and market intelligence.

  • In-depth insight into the consumer of today and tomorrow.

  • Complete coverage of trends in retail, consumer markets and marketing.

  • Global team of top industry experts and on-the-ground trend hunters.

  • Original content with fresh perspectives to spark outside-the-box thinking.


The world’s #1 fashion trend forecaster.

  • Enhance your planning with colour and trend forecasts 2+ years ahead.

  • Get inspired by more than 22m images and thousands of royalty free CADs and designs.

  • Drive sales by staying on-trend with over 250 new reports each month.

  • Save half a day every week with our productivity tools and city guides.

Consumer Tech

Innovate with purpose to create meaningful consumer-first products and experiences

  • Drive future growth and sales by focusing innovation on products that consumers will want to buy with insight into how they’ll think and behave.

  • Increase demand by creating products that enhance lifestyles with a view of how consumers will live, work and play.

  • Gain market share and competitive advantage by knowing the right trends and translating them into beautiful products that truly set you apart.

  • Stay ahead of the changing retail landscape with innovative strategies to accurately trade products in-store and online.


Beauty trends to create brilliant products

  • Deep-dive reporting across four key categories – ingredients, colour, fragrance and texture & packaging – combined with the power of WGSN's consumer insights.

  • From 5 year-out to what's happening right this second, forecasting to ensure you meet your long and short-term planning goals.

  • Global experts on every aspect of beauty product design, including sustainability, colour, ingredients and packaging.

  • Best-in-class case studies from brands leading the way on sustainability innovation.


Design for current and future consumer lifestyles.

  • Develop today the products and experiences that will help people live, work and play in tomorrow's world.

  • Design for longevity by understanding your consumers’ lifestyles and anticipating their needs

  • Leverage insights into evolving consumer lifestyles and interior trends from up-to-the-minute movements to 10-year forecasts.

  • Understand trend growth and adoption for the lifestyle and interiors industry, your brand and consumer

Food & Drink

Create and seize the future, today

  • Understand your consumer and anticipate their needs.Tap into WGSN's trend expertise and gain a 360º view of the broader consumer goods industry.

  • Make confident decisions. Leverage insights into evolving consumer values and food and drink trends, from up-to-the-minute trends to 10-year forecasts

  • Get the timing right. Understand trend growth and adoption for your brand and consumer.


Track your brand’s health daily by asking your consumers.

  • Identify your brand’s strengths and weaknesses.

  • Compare your performance against the total market.

  • Assess how you stack up in the purchase funnel.

  • Delve into what’s influencing customer satisfaction levels: offer (shopping experience, range and quality) and value (prices, offers, sales & promotions).


Tailored solutions from the world's trend source

  • Connect the dots among future macro trends to spot your next growth.

  • Keep abreast of global trends: know what they mean for you, when and how to adopt them.

  • Extend your team with WGSN’s global experts and have eyes and ears in 14 countries.

  • Inspire your teams with our creative and innovative workshops.