We are change forecasters

At WGSN, we believe in a world of outstanding product design. With our expert product design and consumer insights, we help designers create the right products at the right time for tomorrow's consumer.

WGSN is the global authority on consumer and design trends.
We help you navigate change so you can create a better future.

Insight

Transformative consumer and market intelligence.

  • In-depth insight into the consumer of today and tomorrow.

  • Complete coverage of trends in retail, consumer markets and marketing.

  • Global team of top industry experts and on-the-ground trend hunters.

  • Original content with fresh perspectives to spark outside-the-box thinking.

Fashion

The world’s #1 fashion trend forecaster.

  • Enhance your planning with colour and trend forecasts 2+ years ahead.

  • Get inspired by more than 22m images and thousands of royalty free CADs and designs.

  • Drive sales by staying on-trend with over 250 new reports each month.

  • Save half a day every week with our productivity tools and city guides.

Beauty

Beauty trends to create brilliant products

  • Deep-dive reporting across four key categories – ingredients, colour, fragrance and texture & packaging – combined with the power of WGSN's consumer insights.

  • From 5 year-out to what's happening right this second, forecasting to ensure you meet your long and short-term planning goals.

  • Global experts on every aspect of beauty product design, including sustainability, colour, ingredients and packaging.

  • Best-in-class case studies from brands leading the way on sustainability innovation.

Food & Drink

Create and seize the future, today

  • Understand your consumer and anticipate their needs.Tap into WGSN's trend expertise and gain a 360º view of the broader consumer goods industry.

  • Make confident decisions. Leverage insights into evolving consumer values and food and drink trends, from up-to-the-minute trends to 10-year forecasts

  • Get the timing right. Understand trend growth and adoption for your brand and consumer.

Lifestyle & Interiors

The pioneering trend authority for the lifestyle, hospitality and interiors industries.

  • Plan ahead with colour and trend reports, with specific edits for interiors.

  • Develop inspired design with in-depth content in 23 sections, from automotive to wellness.

  • Drive revenue by staying on-trend with over 50 new, in-depth market reports each month.

  • Save time with our trade show summaries, so you don’t have to be there.

Instock

The big data analytics platform for critical retail decisions.

  • Make faster buying and merchandising decisions with access to a daily feed of e-commerce data.

  • Understand your market and product position with more than 12,000 brands and retailers analysed.

  • Make smarter trading decisions with regular stock drop reports and more than 100m retail SKUs monitored and analysed.

  • Improve range planning by analysing competitor data by colour, price and product mix.

Barometer

Track your brand’s health daily by asking your consumers.

  • Identify your brand’s strengths and weaknesses.

  • Compare your performance against the total market.

  • Assess how you stack up in the purchase funnel.

  • Delve into what’s influencing customer satisfaction levels: offer (shopping experience, range and quality) and value (prices, offers, sales & promotions).

Advisory

Tailored solutions from the world's trend source

  • Connect the dots among future macro trends to spot your next growth.

  • Keep abreast of global trends: know what they mean for you, when and how to adopt them.

  • Extend your team with WGSN’s global experts and have eyes and ears in 14 countries.

  • Inspire your teams with our creative and innovative workshops.