The World's Trend Authority

We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow. With experts in every major continent we build locally sourced, globally relevant content including daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services. Check them out below.


Transformative consumer and market intelligence.

  • In-depth insight into the consumer of today and tomorrow.

  • Complete coverage of trends in retail, consumer markets and marketing.

  • Global team of top industry experts and on-the-ground trend hunters.

  • Original content with fresh perspectives to spark outside-the-box thinking.


The world’s #1 fashion trend forecaster.

  • Enhance your planning with colour and trend forecasts 2+ years ahead.

  • Get inspired by more than 22m images and thousands of royalty free CADs and designs.

  • Drive sales by staying on-trend with over 250 new reports each month.

  • Save half a day every week with our productivity tools and city guides.


Beauty trends to create brilliant products

  • Deep-dive reporting across four key categories – ingredients, colour, fragrance and texture & packaging – combined with the power of WGSN's consumer insights.

  • From 5 year-out to what's happening right this second, forecasting to ensure you meet your long and short-term planning goals.

  • Global experts on every aspect of beauty product design, including sustainability, colour, ingredients and packaging.

  • Best-in-class case studies from brands leading the way on sustainability innovation.

Lifestyle & Interiors

The pioneering trend authority for the lifestyle, hospitality and interiors industries.

  • Plan ahead with colour and trend reports, with specific edits for interiors.

  • Develop inspired design with in-depth content in 23 sections, from automotive to wellness.

  • Drive revenue by staying on-trend with over 50 new, in-depth market reports each month.

  • Save time with our trade show summaries, so you don’t have to be there.


The big data analytics platform for critical retail decisions.

  • Make faster buying and merchandising decisions with access to a daily feed of e-commerce data.

  • Understand your market and product position with more than 12,000 brands and retailers analysed.

  • Make smarter trading decisions with regular stock drop reports and more than 100m retail SKUs monitored and analysed.

  • Improve range planning by analysing competitor data by colour, price and product mix.


Track your brand’s health daily by asking your consumers.

  • Identify your brand’s strengths and weaknesses.

  • Compare your performance against the total market.

  • Assess how you stack up in the purchase funnel.

  • Delve into what’s influencing customer satisfaction levels: offer (shopping experience, range and quality) and value (prices, offers, sales & promotions).


Tailored solutions from the world's trend source

  • Connect the dots among future macro trends to spot your next growth.

  • Keep abreast of global trends: know what they mean for you, when and how to adopt them.

  • Extend your team with WGSN’s global experts and have eyes and ears in 14 countries.

  • Inspire your teams with our creative and innovative workshops.