Инновационный сервис по прогнозированию тенденций в области lifestyle, интерьеров, промышленного дизайна и гостиничного бизнеса.

Не только мода зависит от быстро меняющихся предпочтений потребителей. Сегодня, независимо от того, в какой сфере вы работаете, вы должны понимать, что будет происходить завтра

Дизайн и Поиск Новых Идей

Наши эксперты отслеживают новые тенденции по всему миру, чтобы предоставить вам уникальное понимание происходящего на рынке, а также творческие идеи для разработки цветовых решений, дизайна новых продуктов и поиска поставщиков.

  • Всесторонний анализ более 200 отраслевых выставок ежегодно
  • Отчеты о тенденциях в цветовой гамме по сегментам рынка и регионам
  • Прогнозы поведения потребителей на пять лет вперед

Анализ Розничного Рынка

Актуальные новости, обзоры рекламных кампаний, тенденции в визуальном мерчандайзинге и на глобальном розничном рынке, чтобы вы могли совершенствовать свои стратегии в коммуникациях и ритейле.

  • Детальные обзоры маркетинговых стратегий и творческих идей
  • Ежегодный календарь событий поможет спланировать график поездок на год вперед

23 Категории Продуктов

Мы предлагаем обзоры по 23 продуктовым категориям, включая инструменты для разработок в области домашнего декора, анализ тенденций и другие ключевые направления рынка lifestyle.

  • Автомобильные бренды
  • Бумага и упаковка
  • Бытовая электроника
  • Винтаж и ручная работа
  • Декоративные аксессуары
  • Детская комната
  • Домашние животные
  • Еда и напитки
  • Здоровье, красота и wellness
  • Индустрия гостеприимства
  • Интерьер
  • Кухня и сервировка стола
  • Материалы и поверхности
  • Мебель и освещение
  • Принты и узоры
  • Сад и дизайн открытого пространства
  • Сезонные подарки
  • Спальня и ванная комната
  • Стены и полы
  • Текстиль
  • Цветовые палитры
  • Экспериментальный дизайн
  • Fashion Connection

Рабочие Инструменты для Дизайнеров

Мы помогаем вам не только развивать творческий потенциал, но и даем инструменты для воплощения идей в реальность. С ресурсом WGSN Lifestyle & Interiors вы можете просматривать, загружать и обмениваться изображениями, планировать поездки и использовать профессиональные инструменты при разработке дизайна.

  • Color Play: создавайте свои палитры, используя библиотеки Pantone, CSI и CNCS
  • Копируйте в интернете и сохраняйте изображения с помощью инструмента CLIP
  • Планируйте свои поездки с помощью нашего интерактивного путеводителя City by City

Наши Эксперты

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Gemma Riberti

Head of Lifestyle & Interiors

Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.

Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.

Gemma likes cycling to green corners to picnic with family and friends

Jenny Clark

Head of Colour

Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.

Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.

Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.

Sarah Housley

Senior Strategist, Lifestyle

Sarah has 10 years’ experience in trend forecasting, spanning product design, materials innovation and technology. She specialises in lifestyle futures, design innovation and consumer tech trends, and is part of the macro forecast team, who distil reams of global research into future trends each season.

Sarah has spoken on design trends worldwide. She has worked with clients to teach trend forecasting workshops and consulted on topics from CMF innovation to the future of water.

She is a big fan of WWE wrestling and vegan cooking, a combination that plays havoc with Instagram’s algorithm.

Allyson Rees

Senior Strategist Interiors

A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.

Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.

A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.

Claire Dickinson

Strategist, VM and Interiors, Lifestyle & Interiors

Claire’s forecasting work focuses on spatial and experience design, as well as emerging innovative store design concepts and global visual merchandising trends. She is an expert in the strategic design of spaces and how both residential and commercial interiors can adapt to evolving consumer mindsets.

Frequently attending and reporting from art fairs, biennales and design weeks, Claire is an accomplished photographer with a strong eye for impactful visuals.

Claire has a keen interest in interior design, travel and culture, which informs her expert content and inspires her personal Instagram account, which is carefully cultivated to reflect her experiences.

Harriet Kilikita

Strategist, Lifestyle, Lifestyle & Interiors

With a background in cultural strategy, Harriet's understanding of how emerging lifestyle trends affect product design and development enable her to create actionable, data-driven reports to inspire clients. She covers a wide range of lifestyle topics, with particular focus on the impact of wellness, hospitality and dining trends.

Harriet has worked on bespoke projects and presentations for major global brands, and her trend insights have been quoted in publications including the Washington Post, Grazia and Vice.

When not exploring lifestyle trends, Harriet can be found with her nose in a novel or trying to find a forest to walk in.

Bonnie Pierre-Davis

Analyst, Interiors, Lifestyle & Interiors

Bonnie’s expertise in textiles, print and pattern drives her enthusiasm for creating innovative and inspiring content for the interiors industry. With a degree in textiles and an MA in material futures, she contributes expert research to facilitate product design development with a keen eye for sustainability, material, craft and print techniques.

Bonnie’s role also entails collaborating with the WGSN Fashion team and external print archivists to align trends and source inspiring original artworks.

Outside of work, Bonnie enjoys free-style embroidery, baking and discovering new countries and cultures.