Революционная платформа для оценки потребительского поведения.

WGSN Insight — наш главный ресурс по прогнозированию тенденций в поведении покупателей. Благодаря уникальному контенту и глубокомим аналитическим исследованиям WGSN Insight помогает профессионалам креативной индустрии всегда быть на шаг впереди и понимать своих покупателей, их мотивацию к покупке и желания.

Потребительский Рынок

Мы информируем вас о том, чего сейчас хотят покупатели, и что будет пользоваться спросом в будущем. В частности, мы изучаем:

  • Предпочтения потребителей по возрастным категориям и регионам
  • Прогнозы потребительского поведения за 2 года до наступления сезона
  • Обзоры будущих тенденций в области путешествий, технологий, автомобилестроения, индустрии красоты, продуктов питания, здоровья и др.

Маркетинг

Мы даём вам детальные рекомендации для того, чтобы выстроить культовый бренд. Например, мы подбираем:

  • Лучшие примеры инновационного маркетинга и рекламных кампаний
  • Обзоры ключевых моментов важнейших отраслевых мероприятий и конференций
  • Сезонные обзоры главных рекламных кампаний

Розничная Торговля

Мы углублённо изучаем розничный бизнес:

  • Успешный опыт в сфере продаж с разбивкой по городам, категориям и форматам
  • Отчёты и исследования с прогнозом покупательских предпочтений
  • Комплексный анализ онлайн и оффлайн розничных стратегий

Инновации

Мы предлагаем новые идеи, чтобы вы всегда были на шаг впереди:

  • Обзоры будущих тенденций для понимания позиционирования вашего бренда на рынке
  • Анализ спроса потребителей, который зависит от внедрения новых технологий
  • Творческие идеи через призму новых продуктов и дизайна

Наши Эксперты

Lorna Hall

Head of Market Intelligence

As Head of Market Intelligence at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Andrea Bell

Director of Insight, and Executive Editor, Americas

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.

Sara Radin

Youth Culture Editor Insight

Sara Radin is a seasoned trend forecaster with six years of experience in concept design, trend research and consumer insight. As the Youth Culture Editor, Sara brings her expertise and passion for working in the youth space to WGSN Insight. Through her comprehensive reports, Sara sheds light on emerging attitudes, youth culture movements and influencers, as well as market analysis to better inform our clients on youth mindset and cultural shifts.

Duncan Baizley

SENIOR COMMISSIONING EDITOR, INSIGHT

Before joining WGSN’s Insight team, Duncan spent five years as Managing Editor of the UK edition of WIRED, where he was part of a senior editorial team shaping print and digital content covering business, design, technology and ideas, and everything cultural in-between. As a writer and editor, he has previously worked across a diverse range of high-profile magazine titles, including Look and Wallpaper*.

Sarah Owen

Senior Editor, Digital Media & Marketing, WGSN

Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.

Elle Lasher

Editor, Insight

Elle develops and delivers consumer driven content and analysis for bespoke consulting projects at WGSN Insight and WGSN Mindset. Interpreting future trends and consumer shifts impacting retail and product, she helps clients translate consumer concepts into actionable insights and deliveries. With over 9 years of experience in the industry, her hybrid knowledge of commercial industry trends and future consumer mindsets provides a unique value proposition for clients across the lifestyle, design, and fashion industry.

Petah Marian

Senior Editor, WGSN Insight

An Australian by birth Petah is a seasoned business journalist who has spent her entire career tracking global retail trends. Prior to joining WGSN she was Editor of online trade publication Menswear Insight. She spent three years at the Just Style group where she was News & Insights Editor following a stint as News Editor at global intelligence business Planet Retail. She has also written for UK trade magazines Retail Week and Drapers.