Raunchy Upstart Has a Secret Weapon to Beat Canada Goose

September 1, 2016

Moose Knuckles is doing particularly well by going after people in the social media circles that have come to wield influence in the fashion industry, says Jian DeLeon, an editor...

Bye, Malls? How Teens Are Actually Shopping Today

August 16, 2016

“[Teens] are seeing Givenchy and Chanel and becoming more educated, their taste quite refined,” explains Sarah Owen, a trend forecaster at WGSN. Celebrities like Kendall and Kylie Jenner, Cara Delevingne,...

One of retail’s favorite demographics just disappeared

August 9, 2016

“They’re dressing and thinking in a much more sophisticated way than a few years ago,” said Petah Marian, senior editor of retail intelligence at trend forecasting and analytics firm WGSN....

Fashion Insider: Europe’s Secret Shopping Streets

August 2, 2016

You wouldn’t limit your London shopping trip to Bond Street – so why do the same when you go on holiday? Here, five style experts (including Emily Cater, City by...

Beauty and the Gen-Z

July 29, 2016

Forget millennials,generation-z is the newconsumer group to watch.Pure Beauty finds outwho they are, how theyshop and what beautyproducts they want…

No, I’m Not a Professional Model. I’m a Taxi Driver

July 27, 2016

“We’re finding that mass brands are casting more widely because their audience is diversifying,” said Sarah Owen, senior editor of digital media and marketing at trend forecaster WGSN.

Why Will American Eagle’s Aerie Brand Be A Key Growth Driver In The Future?

July 20, 2016

American Eagle Outfitters‘ Aerie brand, which is the company’s lingerie and activewear segment, has been performing strongly for the past several quarters. The first quarter of 2016 was another breakout...

Where Do Trends Come From?

July 14, 2016

One of the most important hands on fashion’s tiller belongs to Volker Kettennis, a former designer, now menswear director at WGSN. Since its founding in 1997, the company has sifted cultural...

Are Designer Activewear Collections the New High Street Collaborations?

July 14, 2016

“They were game changers – it’s a totally overused term, but they really were game changers,” says Clare Varga, active director at trend forecasting agency WGSN.

Wearing Your Emotions on Your Sleeve

July 1, 2016

Sarah Owen of the trend forecasting agency WGSN says she started following the aesthetic about a year and a half ago. “We were starting to talk about how because of the...

Key fashion trends for the forthcoming season

June 15, 2016

Sara Maggioni, director of retail of WGSN, the trend authority, recently presented the Spring/Summer ’17 Buyers Briefing at Source Africa, which presented key fashion trends for the season ahead, backed...

Rent The Runway To Hit $100M Revenues In 2016 Thanks To Unlimited Service

June 15, 2016

In 2016, Rent the Runway’s revenues are expected to surpass $100 million for the first time, thanks in part to the guaranteed $1700 apiece annually from its subscription members…Lorna Hall,...

Virtual reality, new tools let you redecorate from the couch

June 15, 2016

Stop moving around the new sofa to try to figure out where it fits. Forget about trying to judge a paint color from tiny samples against the wall. New tools...

Will Athleisure Become The New Office Wear?

June 13, 2016

Amiyra Perkins, a consultant with WGSN Mindset, the consultancy division of WGSN, says athleisure is maintaining its traction and expanding into the workplace because health and wellness are no longer...

Glossy Podcast: WGSN knows what will be hot in fashion in 2018

June 13, 2016

Behind many brands’ decisions to show capes or culottes on runways and in shows is WGSN, or World Global Style Network, a trend-tracking and research tool whose designers, buyers and...

WGSN Futures Awards

June 13, 2016

The WGSN Futures Awards 2016 took place at 8 Northumberland Avenue, London on 26 May 2016 where some of the world’s leading fashion innovators were recognised in a star-studded ceremony...

The Psychology of Customization

June 2, 2016

Monograms were, for a long time, kind of lame. “Historically, monograms or your name on your clothes was [seen as] preppy, old fashioned, or stuffy,” explains Jackie Chiquoine, associate retail...

We Chatted To A WGSN Insider About Festival Fashion

June 2, 2016

Which festival trends are big this year? We asked an expert. Who better to chat cool festival dressing and music events you can’t miss this summer than Shanu Walpita –...

WGSN To Honour Alexandra Shulman

May 24, 2016

ALEXANDRA SHULMAN, Vogue editor-in-chief, will receive the Outstanding Achievement Hall of Fame accolade at the annual WGSN  Futures Awards on Thursday, May 26. The event, which is run by global trend-forecasting agency WGSN, celebrates the fashion industry’s most innovative...

Fashion secrets: Who really decides what we wear?

May 19, 2016

In this clip from a video Alexa made for Vogue.co.uk, she meets a team of global fashion forecasters to find out how they predict what will be trending years in...