Together, we create tomorrow

Create outstanding products that your consumers will want and need for years to come

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Expert consumer
trend forecasting

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Consumer Insight

Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.

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Product Design

Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.

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Trading

Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.

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90%+
forecasting
accuracy

Make smarter investments with accurate AI-powered forecasts

See how we forecast with data

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trend insights