Our global team of over 250+ in-house industry and product experts, data analysts and advisory consultants is based in 38 cities across six continents, actively forecasting what's coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, we report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.
With production hubs all over the world, we create over 150 trend reports a month.
Meet some of our team
Sansan Chen
Managing Director, Coloro
Sansan leads our team at Coloro, WSGN's data-driven colour system developed to help creative businesses achieve their #colorgoals. She is a passionate leader who relies on a combined analytical and conceptual approach to every problem.
Zara Hussain
Data Analyst, Data Hub
Zara brings a broad knowledge of categories and behaviours within FMCG to WGSN, with a background in big data and retail analytics.
Qingzhao YAO ( Lupi Yao)
Trend Director, WGSN China
With over 15 years’ experience in design and management work in the fashion industry, Lupi is now leading the China fashion content team. She has been directing the team studying local trends in retail and the fashion industry for years, providing professional trend guidance for different industries. She has provided consulting services for a variety of companies, such as Disney, Covestro (owned by Bayer Group), adidas, Alibaba, Haier, Huawei, ochirly, LI-NING etc. Prior to joining WGSN, she had been invited to exhibit her design works at the Royal V & A Museum and British pioneer Sadler’s Wells Theatre and had been interviewed by many mainstream media organizations.
Ting WANG
Head of Content, WGSN China
Leading China content and product team, Ting and her team committed to connect global trends with China market- to provide globalized content with down-to-earth practicality, meanwhile to integrate the thriving China creative tech. & designs information into global trend forecast, together with the consumer changes in China market. Her many years’ experience on global trend information, customer management and trend service will support it.
Ting’s an optimist for future, believes all the problems come with technology and social changes will fix by better tech and social change.
Shuping MEN (Maggie Men)
Trend Director, WGSN China
Maggie has been engaged in fashion industry for over 15 years, she has deep insight in international fashion trends and Chinese local market requirements. As the trend director of WGSN China, Maggie is good at trend researching and designing development, combining them with commercial strategies and converting WGSN's international authority and cutting-edge trends into Chinese local brands, giving them advices based on targeted trends as well.