On track to become the largest generation with the greatest spending power, Gen Alpha means big business for the beauty industry. Join WGSN’s Senior Beauty Strategist, Hannah Mauser and Beauty Strategist, Caro Bush, on July 16 at 12pm to discover how Betting on Gen Alpha can position your brand for significant growth and secure future consumers. 

A new global economic cycle, with changes in tariffs and trade, makes the region a crucial commercial hub. In this new cycle, see how the Latin American region will attract attention and consolidate its role in commercial operations.

To prepare your business for the future, join Daniela Penteado, Trends Specialist at WGSN at Licesing Co 2025 in a talk about consumer feelings and emotions 2027