Paragon is one of the leading beauty companies in Indonesia, creating innovative products for the greater good of the society. It is a pioneer in Halal cosmetics and grooming products. Its brands Wardah, Emina and Make Over are among the top 10 most popular make-up brands in Indonesia (Statista, 2020).
Through the launch of LABORÉ, it became the first skincare brand in Indonesia to utilise microbiome technology specifically for sensitive skin. Its new product launches, from Wardah’s sunscreen and Emina’s lip products to the entire line of LABORÉ, were huge successes. LABORÉ’s special package sold out online two weeks after its launch. Paragon strengthened its position as an innovator in the beauty industry in Indonesia.
“I really like how WGSN presents the upcoming trends in their reports. They are specific, which makes it easier for us to deep dive and innovate more”
Andriani Oktadianti, Senior Head of Brand Innovation and Creative