A drastic shift in demand, meant this Turkish fashion brand needed to refocus it’s strategy, using WGSN led them to online retail success.

Touché Privé's modest woman

TOUCHÉ PRIVÉ

On a mission to revolutionise womenswear for future generations, Touché Privé noticed a gap in the market and a shift in consumer behaviour. Its response was to combine traditional and modern wear, expanding its range to include home wear, loungewear and more comfortable clothing options.

On a mission to revolutionise womenswear for future generations, Touché Privé noticed a gap in the market and a shift in consumer behaviour. Its response was to combine traditional and modern wear, expanding its range to include home wear, loungewear and more comfortable clothing options.

The brand's biggest challenge was understanding customer needs during the pandemic. During this time, there were many uncertainties, and it became a crucial period for the brand. It needed to rethink its product offering for any chance of success. WGSN's consumer behaviour, insight and colour reports allowed Touché Privé to refocus its efforts on online retail to extends its product lines, thus sustaining its brand goal of remaining the trendsetter for modest fashion.

 

 

"We constantly try to streamline our operation, and to identify common characteristics in global customer demand. WGSN helps us understand this."

- Osman Arda Sezer, International Business Director, Touché Privé

Results

In 2020, helped by WGSN's trend predictions and forecasts, Touché Privé's online international sales doubled. The brand is also developing a sustainable collection for the first time and has a better understanding of the modest woman and her needs post-pandemic. WGSN's Future Consumer 2020 report provided valuable insights into addressing a shift in lifestyles, and the necessity for retailers to pivot their strategies and live on multiple platforms. It enabled Touché Privé to understand its customer needs, be more responsive and refocus its strategy.

As WGSN continues to help Touché Privé keep up with its changing consumers, the brand utilises valuable inspiration and insights to continue its path to sustainable growth. Their most recent project includes launching a loungewear line - with other releases in the pipeline.

“Over the years, WGSN has proved to be a lucrative investment that played a key role in building our success story.”

- Enes Can Büyükköse, CEO, Touché Privé